Info
Amsterdam | The Netherlands | Gepubliceerd op: 12 september 2012
Pitch
Creative agency Vandejong launches the campaign for the new international photography fair Unseen. http://pr.co/p/000pt1
Samenvatting
Creative agency Vandejong launched the campaign for the new international photography fair Unseen. Vandejong is responsible for brand strategy and all communications, including the website and an iPhone application. Unseen, an initiative of Foam, Platform A and Vandejong, takes place from 19 to 23 September in the historical Culture Park Westergasfabriek in Amsterdam.
Details

A photo fair with a festival flair
Vandejong has positioned Unseen as a photo fair with a festival flair with a focus on new photography talent from around the world. This concept has been reflected in the visual identity of Unseen and has been incorporated in the elaborate campaign. For Unseen, Vandejong has developed a website, print campaign, flyers, bags, flags, clothing, an exhibition catalogue, the signage on the fairgrounds, inserts for Wallpaper* Magazine and the NRC Handelsblad, and an iPhone application.

Unseen is online meeting place
Vandejong has coordinated an international online campaign for Unseen through social media and online PR. 'Unseen is an online meeting place for photography enthusiasts. Via the website and the Unseen iPhone App, people can join the community, start collecting photographs and compiling their personal programme for the fair. The content strategy focuses on activating the networks of galleries and reaching a new audience, the so-called first-time buyers,' according to Franklin de Bekker, interactive director of Vandejong.

The agency is co-founder of Unseen
'Unseen is a unique project for Vandejong. As co-founder, we are, in fact, our own client. This allows for much freedom in the development of the campaign, both strategically and creatively. Unseen is also interesting for Vandejong because the campaign is both cross-media and international, which suits our ambitions for the future,' says Pjotr de Jong, creative director of Vandejong and Unseen.

About Vandejong
Vandejong, founded in 1989, is a creative agency based in Amsterdam. Vandejong supplies a wide range of services: from the development of brand strategies and creative concepts to the development
of specific campaigns, and, if necessary, new services and products. Vandejong works for clients such as photography museum Foam and Rabobank International. Moreover, Vandejong is initiator, in collaboration with Foam and Platform A, of the international photo fair Unseen in September 2012vandejong.com 

 

Citaten
Unseen is an online meeting place for photography enthusiasts. Via website and iPhone app, people can join the community and start collecting photos and compiling personal programmes for the fair. The content strategy focuses on activating the networks of galleries and reaching a new audience, the so-called first-time buyers.

— Franklin de Bekker, interactive director of Vandejong
For a branding agency a project as Unseen is unique because as a co-founder we in fact act as our client. This allows for much freedom in the development of the campaign, for which we both strategically and creatively are pulling out all the stops. Unseen is also interesting for Vandejong because the campaign is both cross-media and international, which suits our ambitions for the future.

— Pjotr de Jong, creative director of Vandejong and Unseen
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