"Eenmaal is just like any other excellent restaurant but totally unique in one thing: it only has tables to seat one person. Where you might usually go out to eat with company, at Eenmaal you are your own company. It is the perfect place to dine in pleasant solitude; an exciting experiment for those who never go out for dinner alone and an attractive place to eat for those who already enjoy doing so," says creator Marina van Goor. The concept has already been successfully tested earlier this year during culinary festival The Rolling Kitchens on the Westergasterrein in Amsterdam. This time, however, Van Goor is extracting the concept and turning it into a pop-up restaurant. She is determined to make the experience of eating in public, yet solitude, enjoyable.
Branding that tempts us to think
Together with Van Goor, Vandejong developed the concept of Eenmaal and was singularly responsible for its branding. "We wanted to achieve two things with the branding [of Eenmaal]. First, we wanted to entice people to come to the restaurant and at the same time, to give them food for thought. Eenmaal is a brand that is at the heart of today’s society - we wanted to demonstrate that eating in solitude can be a good thing,” says Pjotr de Jong, creative director at Vandejong. The name Eenmaal was inspired by its meaning in Dutch which is both ‘one time’ and ‘one meal’, giving the name a subtle twist.
On Thursday, June 27, Eenmaal will open to the press and invited guests at the Bos en Lommerweg 361 in Amsterdam. The pop-up restaurant will be open to the public on Friday 28th and Saturday 29th June. To reserve, please send an email to: email@example.com.
About Marina van Goor
Design agency Marina van Goor specialises in projects with social relevance.
Vandejong, founded in 1989, is a creative agency based in Amsterdam. It supplies a wide range of services ranging from the development of brand strategies and creative concepts to the development of specific campaigns, and, if necessary, new services and products. Vandejong’s clients include photography museum Foam and Rabobank International. Vandejong is also initiator, in collaboration with Foam and Platform A, of the international photo fair Unseen in September 2012. vandejong.com