The first one-person restaurant in the world Eenmaal will continue

Pop-up restaurant for solitary dining opens for the second time in Amsterdam

07 AUGUSTUS 2013, AMSTERDAM | THE NETHERLANDS
Samenvatting
Eenmaal will open its doors for the second time in Amsterdam from August 16 to August 18. The pop-up restaurant was launched in June 2013 to help lift the social taboo associated with eating out alone. Its opening received a lot of national and international media attention and was completely sold out. With its second edition, the concept’s initiators will offer their guests an additional three days in which they can experience eating in pleasant solitude.

Worldwide conversation about eating alone
Marina van Goor, social designer and founder of Eenmaal, reports that "The launch of Eenmaal produced more than we could have hoped for: a global conversation about eating out alone. Apparently, this is as innovative an idea in the Netherlands as it is in Brazil, China and India. Print media, radio and television producers the world over have covered it and we’ve received very positive reactions via social media, blogs and from the visitors who ate there for the first time. One visitor summed up the concept behind Eenmaal particularly well by commenting, 'this restaurant transforms an uncomfortable situation into something comfortable'. Solitary dining can be an inspiring experience in our hyper connected world just because you can disconnect for a while."  

Van Goor, who launched Eenmaal in partnership with creative agency Vandejong (and supported by the DOEN Foundation), plans more openings for her pop-up in the future and has plans to show up in Berlin. Van Goor: "We're not really sure what the future looks like for Eenmaal, but we will remain active in offering people the opportunity to eat alone in an enjoyable way."

Eenmaal, The Second Edition
Opening dates: Friday 16, Saturday 17 and Sunday 18 August 2013
Address: Bos- en Lommerweg 361, Amsterdam
Price for a four-course dinner including drinks: € 35, -
Reservations: reserveren@eenmaal.com


About Eenmaal
Eenmaal is a concept of the Dutch designer Marina van Goor in partnership with creative agency Vandejong. Social-design project Eenmaal tries to change the public debate on the theme of loneliness in public space.

About the initiators
Van Goor is a designer specializing in projects with social relevance. Vandejong works for clients such as Foam, Cineville and RegioBank and is co-founder of the international photography exhibition Unseen. 

Citaten
"The launch of Eenmaal produced more than we could have hoped for: a global conversation about eating out alone. Apparently, this is as innovative an idea in the Netherlands as it is in Brazil, China and India. Print media, radio and television producers the world over have covered it and we’ve received very positive reactions via social media, blogs and from the visitors who ate there for the first time. One visitor summed up the concept behind Eenmaal particularly well by commenting, 'this restaurant transforms an uncomfortable situation into something comfortable'. Solitary dining can be an inspiring experience in our hyper connected world just because you can disconnect for a while." Marina van Goor, initiator of Eenmaal
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Vandejong is een creatief bureau gevestigd in Amsterdam. We ontwikkelen new formats voor een steeds veranderende wereld: we zetten dingen in beweging, willen met onze klanten vooruitgaan, zijn altijd op zoek naar de volgende stap. Naar de volgende uitdaging. Ons team van creatieve strategen, business experts, grafisch en online designers, copywriters en onderzoekers helpt organisaties om zichzelf te vernieuwen en op innovatieve manieren in contact te komen met hun community.
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